Midnight Bloom - Everything Disclosed (Price transparency & Product Insight)

🌙 Introducing Midnight Bloom: Your Skin’s Nighttime Superpower

Meet Midnight Bloom, Qudrat’s first-ever product launch—a powerful all-in-one night lotion that works while you sleep. Thoughtfully designed for busy, conscious & mindful skincare lovers, this multitasking essential is where clean beauty meets preventive skincare.

💡 The Story Behind Midnight Bloom

Dr. Iqra—our Head of Product, Qudrat’s co-founder, and a multi-talented force of nature (also my sister)—is one-half of the brilliance behind Midnight Bloom.
The other half? Our incredible mother, Naima.

As someone who never enjoyed layering 10 different products on her skin every night,  she always longed for something simple, effective, and protective—something that did the job without all the fuss.

So, together, they built Midnight Bloom.

✨ What Is Midnight Bloom?

Midnight Bloom is a lightweight, non-greasy night lotion packed with high-performing, skin-loving ingredients—only what your skin needs, and nothing else.

No fillers. No harsh chemicals.
Just clean, powerful skincare rooted in prevention.

This formula is designed to:

✅ Fade pigmentation & boost glow
✅ Reduces fine lines & wrinkles
✅ Strengthen your skin barrier
✅ Prevent future skin damage & Signs of ageing
✅ Deeply hydrate without clogging pores
✅ Support collagen & elasticity

It uses transformative marine ingredients, like Seaweed Extract, alongside Bakuchi, Niacinamide, and Fenugreek—a synergy of traditional wisdom and modern science.

Why You’ll Love It?

✔️ Hydrating—but not heavy
✔️ Brightening—but not stripping
✔️ Preventive—but still corrective
✔️ Clean & Highly Effective —but not complicated

Midnight Bloom is the only night lotion you’ll need. It gives you plump, glowing skin every morning—without the hassle of multiple products or risk of irritation.

What skin type is best for MB?

If you’re dealing with dullness, dryness, early signs of aging, loss of radiance, a weakened skin barrier, uneven tone, post-acne marks, scarring, discoloration, fine lines, wrinkles, loss of firmness, or hyperpigmentation — Midnight Bloom is made for you.

We aimed to build MB to not just be an all in one product but also to be accessible and safe for all skin type and skin states.

We did rigorous testing to achieve something that's easy & lightweight on your skin. So its safe to say that it is safe for all skins.

Pricing Breakdown

The reason we chose to do a price transparency is solely because we want you all to know how we came up to our current MRP. We do not want to keep our community in any false conception of us just charging an amount because we wish to charge it. There is a very clear structure and reasoning on how we ended up on this price point. 

We are one of the first brands to do it in India. We hope being price transparent becomes a trend so the people who consume our products gets a validation on what they're spending is authentic and not some overpriced random product.

We want you to be in on this journey with us. We are not your average brand. We are truly transparent with everything. We are building Qudrat to build something that improves your life. 

Our manufacturing costs are high right now because:

✔️ We manufacture on our own, to have a hold on the quality
Instead of going the average route of asking 3rd parties to develop a replica of some already exisitng product. We went to a different route, as we want our hold on quality, efficiency and manufacturing timelines. 

✔️Our ingredients are Organic & science backed
The same ingredient can cost ₹100 & ₹1000, it all depends on the quality and we are never going to compromise on quality.

As we scale, we plan to make our products more and more accessible to people. That's why we are sharing everything with you all. We have nothing to hide.